Improve employee’s Customer First awareness and create the ultimate customer experience
Insurance is an intangible product, and differentiation by price alone is difficult. With this notion at its core, AXA General Insurance aims to be an insurance company that delivers the ultimate CX through every touchpoint with customers and is chosen by customers as a genuine partner. For that reason, we consider it of utmost importance that each employee can embody Customer First.
Our team is taking the lead in bringing this mission to reality, and we are working to improve the Customer First awareness of all employees. For the realization of true Customer First, it is also essential to foster a culture of acknowledging and respecting one another. Employees having pride in working for an insurance company will also have a positive impact on the services we provide to customers. It is with this belief that we started the Customer First Department.