The leading role of the Marketing Department is to implement company branding and product promotion based on marketing strategies that make use of data science. Through cooperation with the Data Analysis Team and Contact Center, we can gain a comprehensive understanding of customers, and we are striving to create new CX (Customer Experience). We are responsible for all marketing activities that contribute to increasing revenue.
Data science brings about new marketing
The Marketing Department implements policies through touchpoints such as our website, TV commercials, online advertising, and e-mail. Our objective is to increase awareness of AXA Direct, acquire new customers, and for existing customers to renew their contract. In the midst of diversifying customer lifestyles, we identify different customer needs by product characteristics, and the diverse needs customers of different status have even towards the same automobile insurance product. While utilizing data science, we implement optimal communication, and we are working to increase revenue and customer satisfaction. We are also putting effort into branding, and we are working to permeate the AXA brand both inside and outside the company.
Web branding strategy to accelerate company growth
I am in charge of the team that implements AXA Direct’s branding and creative for online marketing and TV commercials. We are a direct insurance business, so online advertising holds an essential position as a touchpoint for acquiring contracts. I check our daily results on the website, make sales forecasts, and then I implement initiatives based on this. My role is to manage and make adjustments so that each person can work efficiently towards their goals. The speed at which we go from planning to testing and implementation is a unique feature of the Marketing Department. Therefore, I am conscious of the need to maintain an efficient, stress-free working environment.