Taking on challenges in the dynamic, fast-moving non-life insurance industry
After working for a life insurance company and a credit card firm, I took a job at AXA General Insurance because I wanted to work in the more dynamic, fast-moving non-life insurance industry. While life insurance is a once-or-twice-in-a-lifetime purchase, non-life insurance is renewed yearly. I thought it would be a very interesting and rewarding job for me, having built my career in marketing, to devise new marketing strategies and implement them each time the insurance is renewed.
Immediately after I joined the company, I worked as a playing manager, tasked with digital marketing planning and team management. Soon, I was promoted to a position where I oversaw the advertising and publicity department, including TV commercials and other mass media. Currently, I am an executive officer in charge of the entire suite of marketing activities and responsible for company-wide marketing strategies from the management perspective. As a leader of the Marketing department consisting of some 30 members, my role, besides developing strategies, covers every aspect of the marketing operations, including arranging resources to enable those members to fulfill their duties. AXA Direct is promoting progressive endeavors by encouraging the use of data and fusion with new technologies. We are taking on various challenges, experimenting one by one with new marketing methods and tools that have proven effective overseas.